On March 8, Joinhope Holding Group and Beijing Ogilvy Group formally signed a strategic cooperation framework agreement on brand building under the joint witness of senior leaders of both parties. This cooperation marks that the two industry leaders will work together to explore a new path for the development of agricultural branding in Xinjiang, with science and technology empowerment and brand upgrading as the core to help the high-quality development of Xinjiang's agricultural industry.

At the signing site, Xia Beibei, managing partner of Beijing Ogilvy Group, and She Gang, chairman of Joinhope Holding Group, made speeches respectively. Subsequently, representatives of Beijing Ogilvy Group signed on-site contracts with Yao Xin, president of Joinhope Holding Group, and Sun Ming, general manager of the management center, on brand strategic framework cooperation and grease brand service respectively.

Strong combination! Pry the future of agricultural modernization with the power of brand

As a deep cultivator in the agricultural field, Joinhope closely revolves around the national rural revitalization strategy and the strategic plan of speeding up the construction of an agricultural power, and always adheres to the purpose of "creating high-quality goods and serving agriculture". Committed to building a modern agricultural industry chain with complementary advantages and mutual empowerment. Ogilvy is the world's leading brand consulting and communication organization, with a global vision and localization insight, long-term service in agriculture, consumption, science and technology and other fields of leading enterprises, with strategic empowerment of brand value growth. The two sides will deepen the brand positioning of Joinhope from the perspective of digital intelligence and globalization, and create a benchmark image of Xinjiang agriculture. Through accurate communication to reach farmers, partners and consumers, tell the story of scientific and technological innovation and responsibility behind the Joinhope. By enhancing the Joinhope brand value and brand influence, the brand can better empower the development of various industries in Joinhope.

Shegang, chairman of Joinhope holding group, said that under the wave of agricultural modernization and globalization, brand is not only the core carrier of enterprise competitiveness, but also an important link to transmit value, link users and drive industry upgrading. Only by telling good brand stories and constantly creating high-quality products can we move forward steadily on the track of agricultural modernization. In the future, Joinhope will join hands with Ogilvy to make the voice of Xinjiang agriculture spread farther and deeper. Xia Beibei, managing partner of Beijing Ogilvy Group, said that the signing ceremony marks the comprehensive opening of strategic cooperation between the two sides, and the two sides will jointly explore the future development direction of the agricultural industry, uphold long-termism, promote sustainable growth, and use the power of the brand to make Xinjiang's agricultural miracle go to the world along the Belt and Road Initiative.

From the fertile soil of Xinjiang to the national granary, from "a seed" to "creating high-quality products and serving agriculture", Joinhope and Ogilvy will jointly sow hope and cultivate the future in the field of brand building, and jointly write a new chapter in Xinjiang agricultural brand!

Yin Liyan, Vice President of Beijing Ogilvy Group, Chen Jianhong, Chief Executive of Ogilvy Strategy, and project team members; He Juan, Chief Financial Officer of Joinhope Holding Group and General Manager of Financial Management Center, She Xiang, General Manager of Human Resources Management Center, Ma Dong, General Manager of Administration Center and other relevant leaders attended the signing ceremony.

●Zhang Hong and his party from Xinjiang Agriculture and Animal Husbandry Investment (Group) Co., Ltd. visited Joinhope Industrial Park for investigation.

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